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They admitted it themselves, it’s very ‘Un McDonald’s’ and it should stay that way. By now you are probably familiar with McDonald’s attempt to reinvent itself as an ‘upmarket’ restaurant with ‘Create Your Taste.’ Customers are encouraged to build their own burgers with a selection of gourmet buns, meats, cheeses and other teasers.
We hate to break it to you McDonald’s, but if we were willing to spend $15 or more on a burger we’d rather go to a fancy restaurant or a pub. When we can spend the same amount of money (or less) on a beef burger down the road what makes us want to choose you instead? Is it the noise of screaming kids in the playground beside us or the salt and sauced covered tables?
Don’t take us the wrong way; we still love you but just for different reasons. You are our cheap and quick hunger fix so please don’t try and be something you’re not. For a second there, the marketing team at McDonald’s must have thought they worked at Sydney Tower. We understand that you wanted to appeal to a new market but it’s just unrealistic.
In one of their previous advertisements a couple forgets they are even at McDonald’s and leave a tip. It’s really not that hard to remember you are at McDonald’s. The fast food chain should continue the success it has achieved since 1955 by targeting its original audience. Either that, or still offer us gourmet burgers but at McDonald’s price.
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