August 24th marks Daffodil Day for another year, and the charity is still moving mountains. But it seems like the days of proudly brandishing the signature bright yellow Daffodil pin on your school uniform or work bag might be slowly disappearing. The charity has seen some significant losses over the last few years. The significance of the day remains at an all-time high, but what is to blame for the decrease in income?
Daffodil Day was started by the Cancer Council 32 years ago to raise funds and awareness for all cancer types. It is just one of five days run by the Cancer Council. The charity is the mastermind behind fundraising initiatives like Australia’s Biggest Morning Tea, Pink Ribbon Day, and Relay for Life.
The charity is seeing a decrease in gross income nationwide. According to the Cancer Council Queensland Financial Report 2017, the charity’s expenses and income had dropped throughout the year.
“Income was down $2,871,842 and expenses were down by $2,514,033 from 2016. Fundraising income was down by $1,929,797 from 2016,” the report claimed.
Daffodil Day 2016 saw the lowest income gain from fundraising efforts in the last 6 years, with only $4.8 million raised, compared to 2011 when fundraising efforts helped raise $8.9 million.
This year, the Cancer Council aims to raise $4 million for cancer research.
A $10 donation allows for the extraction and storage of DNA, which lets scientists locate the cause of cancer.
A $100 donation pays for the collection of a tumour sample in order to personalise treatments.
A $350 donation funds Australian researchers who are working to find a cause.
You can donate by purchasing merchandise from local stores set up during the day, or by heading to the Cancer Council website.