Deloitte Digital welcomes a new Spatial and Brand ...

Deloitte Digital welcomes a new Spatial and Brand Experience Director


Deloitte Digital welcomes the appointment of Simon Stacey, Spatial and Brand Experience Director. His addition to the company is sure to open up opportunities for Deloitte to transform their customer experience across Australia.  Simon brings over 25 years’ experience in aligning the physical and digital brands around the customer journey, communicating brand strategy and creating customer brand experiences. The man really knows what he’s doing after working with some of the world’s biggest brands such as Amazon, Christian Louboutin, Dunhill, Harrods and Tesco and his previous role as Creative Director at Designworks. 

Since Deloitte Digital’s acquisition in August 2015 of customer experience consultancy Mashup, now known as Spatial and Brand Experience, the team has evolved to enhance Deloitte’s brand and spatial design capabilities.

Stacey said, “I’m excited to have the opportunity, as part of Spatial and Brand Experience, to help businesses positively transform their customer experience and answer unmet needs. Digital is a big opportunity in the customer experience, but it’s important to understand where we need digital, why we need digital and how we can bring digital into a physical space to improve customer interaction. This is particularly relevant at a time when our retail and leisure spaces are converging.”

Robbie Robertson, Spatial and Brand Experience lead partner is more than happy for Stacey to join the team saying, “Simon’s background working in a mature overseas market means he brings with him the expertise to open up opportunities for brands in Australia, from making a fundamental shift to the customer experience to differentiating how customers interact with you and choose you. Brand is the fundamental difference to why customers choose you – it promises the experience that will be delivered.”

 Stacey says he is discovering this to be true at Deloitte from his time so far: “Coming from an agency background to a business model where people are truly connected under one brand but can offer diverse skills and expertise, it’s amazing to see the power of the Deloitte brand – connecting, collaborating and supporting within one ecosystem. I look forward to exploring and working in this new space.”

Jess is the lead news editor for Australia Business. When she's not writing and reading about business, she's probably endlessly scrolling through Instagram or downloading apps she may or may not need.