Tesla is building its first standalone store in Australia and it will be right in the heart of Sydney’s CBD at 20 Martin Place. This will become the flagship store and add to the service centre and stores in St Leonards NSW and Richmond Victoria. It will be a two-level showroom set to open in the third quarter of the year. It will become the home to display vehicles including the Model S, Model X and eventually the Model 3.
Tesla announced that their stores will not be franchised but rather owned by the company directly. This means that “any customer visiting the store will be dealing directly with a Tesla staff member.” Similar to many other car dealerships in Sydney, the store will allow customers to design and order cars. They will also be able to go for test drives, departing from the underground carpark connected directly to the store.
The electric car company said that introducing new stores as well as developing their supercharger network, reinforce their commitment to the Australian market. The new store is set to open in July-August, which is also just in time for a local release of the Model X SUV.