Queensland’s Pacific fair is undergoing a $670 million renewal, which aims to be completed in mid-2016. When this shopping centre is complete it aims to be the best Australia has to offer and a world class shopping experience.
The centre will come slightly short of Melbourne’s Chadstone in size but offer a selection of specialty stores and luxurious brands that even Chadstone can’t compete with. Based in Queensland this shopping centre focuses on tourism as the primary mechanism for generating sales, which is something, the investors have thought about in regards to the brand selection. A diverse target market means a diverse brand selection.
Beyond luxurious brands, this shopping space will offer all the creature comforts of any great Australian shopping centre including but not limited to David Jones, Myer, Kmart, Target and Big W. It will also boast restaurant quality dining experiences and an expansive entertainment area, which allows for all weathers.
This shopping centre showcases that the market in Australia is currently a safe space for investment with opportunities for growth. The shopping centre offers up a chance to redesign the shopping experience.