Apple releases a coffee-table book

apple book

Despite the release of the iPhone 7 in early September, Apple did not waste time in releasing a new product. The famous computer company has spread their domain to the world of literature with its very own coffee-table book. Although the book doesn’t contain any words, it is said to have up to 450 photographs,  documenting past and current Apple products. It features a range of products, from the 1998 iMac to the Apple Pencil, which was released last year.

The book is titled Designed by Apple in California and will retail at $429, with the smaller version at $289. Although critics have labelled the book as a “self-indulgent act” by Apple, certain fanatics of the company may not even have to think twice before buying the book.

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines,” Apple’s chief design officer, Jony Ive explained.

In addition to the photographs, there is also a dedication to the memory of Steve Jobs, with the addition of specific materials and techniques used by Apple’s design team when it comes to creating and designing products.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” Ive went on to say.

The book’s foreword calls the book itself “a design book”, however, it is said to be “not about the design team, the creative process or product development”. Instead, “it is an objective representation of our work that, ironically, describes who we (Apple) are.”

Consumers can now purchase the book on Apple’s online store or from its Sydney store.


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