In Uber’s new worldwide “brand refresh” they have ditched the familiar ‘U’ icon for a shape with a square in the middle representing a ‘bit’. Riders will now see a circular shape on a green background and drivers will see a hexagonal shape on a red background.
The icons will differ in colour and pattern depending on the users location after much research into unique characteristics of countries. CEO Travis Kalanick said, “We exist in a place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.”
The new look has been criticised by many including Fortune who called it “bizarre.” However, many think it represents the future of transportation and connecting the whole word.
Fun Fact: Rotate the icon and the thin lines in the corner represent the Chinese character for big, 大
Whether you love it or you hate it, the likelihood is that you’ll continue to use the ride-sharing app without hesitation.