Best Appliances in Australia for 2025
Choosing appliances for your home is about so much more than ticking a box for function. It’s about selecting products that suit your lifestyle, offer long lasting reliability, and bring refined[...]
Telstra has announced a new brand campaign as part of it’s aim to evolve from a telecommunications company into a technology-driven one. The rebrand hopes to reflect Telstra’s vision of a connected world and highlight it’s support for an development of the startup ecosystem.
Telstra group managing director of media and marketing Joe Pollard told The Australian Financial Review that the rebrand is part of expanding peoples perception of Telstra as both a local and global brand.
“Super important to us is that we’re one brand globally. This strategy, this work, will go everywhere. Whether you’re in Hong Kong, the US, the UK or Australia, the same look, feel, emotive connection is something that we really pushed ourselves on.”
The rebrand is the first major transformation the company has had in five years. Telstra is now demonstrating how the company is providing the best experiences and solutions to its customers, through innovative technology and support of local startups, with Pollard also acknowledging the high-profile issues the company has faced over the last few months in terms of service outages.
“We want to reset the brand after some of the recent outages and say ‘this is who we are, this is what we stand for, we’re loud and proud of a number of things that Telstra is and will continue to be in the future,” said Pollard.
Source: Startup Daily
Choosing appliances for your home is about so much more than ticking a box for function. It’s about selecting products that suit your lifestyle, offer long lasting reliability, and bring refined[...]
An Australian navy vessel has inadvertently caused widespread disruption to internet and radio services across parts of New Zealand’s North and South Islands this week. The incident happened early[...]
When it comes to sourcing premium quality meats, not all butchers are created equal. We’ve reviewed some of the most popular and highly regarded butcheries Sydney-wide, assessing them on product[...]
When it comes to choosing fine jewellery, not all jewellers are created equal. From exquisite engagement rings to rare timepieces and one of a kind bespoke creations, Sydney’s luxury jewellery[...]
